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ExpireMate What is ExpireMate?
A free guide for AC service technicians

Why your customer never comes back: 3 messages that change it

3 ready-to-send messages that bring back the customers you thought were gone. Read it in 12 minutes, use it the same day.

  • 3 messages ready to copy-paste
  • A client sheet with the formulas
  • Consent rules before the first message
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PDF, 9 pages~12 min
New: be among the first technicians to use it.

Where should we send the guide?

The PDF lands in your inbox within a minute or two.

No spam. You get the guide and a few useful tips on running a service business.
One-click unsubscribe, in every email.

What's inside

No theory and no "marketing": the diagnosis, a ready-made client list, the arithmetic, the consent rules and three messages ready to send.

A peek inside - Message 3
Hello [name], it has been a while. We have not serviced your AC since [year]. After that long it pays to check the refrigerant, the filters and the pressure. A small service on time prevents a bigger (and pricier) breakdown. Get in touch whenever it suits you and I will gladly come by. - [Your name, Company]
This is the message that brings back money that already slipped through the cracks. The guide explains when to send it and who to send it to.

A 2-minute diagnosis

Why customers stop calling, and why it is almost never the price or the quality.

A ready-made client list

Columns, a formula for the next service and colouring by urgency. Half an hour of work and you have a database you never had.

The cost of silence

Exactly what dormant customers cost you per year. You fill in your own numbers.

Consent and the STOP list

Ready consent wording for the bottom of a work order, and what the law asks for before you send the first message.

3 copy-paste messages

A pre-season reminder, a service-cycle reminder and a win-back for an old customer, with the exact timing and why each one works.

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Who is behind the guide

Dušan Perišić
Founder, ExpireMate

I build tools for small businesses that work with customers. I made ExpireMate for service technicians, in your language: customer, site, unit type and service cycle, not "lead" and "pipeline". This guide distils what separates the service businesses that grow from the ones that start over every year.

Common questions

Short and honest.

Is it really free?
It is. The PDF arrives by email, no payment. All we ask in return is your email address, so we can send you the guide and the odd useful tip.
Who is this for?
For AC service technicians (installation, service, maintenance) who work with households and companies. If you keep your customers in your head, in a notebook or in Excel, it was written for you.
How long does it take to read?
About 12 minutes. You can send the three messages the same day.
What happens once I leave my email?
You get the PDF right away. Over the next few days a couple of short emails with tips follow. If they are not for you, unsubscribing takes one click.
Will I get spam?
No. We do not sell or share your address, and we only write when we have something useful to say.
Do I have to buy anything?
No. The guide stands on its own and is useful as it is. We mention ExpireMate (our automatic reminder tool) at the end. Try it only if you want to.

Ready to bring back the customers who went quiet?

3 messages. 12 minutes. Start today.

Send me the guide